rebrand
[ˌri:ˈbrænd]
v.
给(产品或组织)重新命名(或包装),重塑…的形象;
例句:
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But we keep bouncing around trying to rebrand ourselves.
来自WSJ
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There are plans to rebrand many Texas stores.
有计划要重塑得克萨斯州诸多门店的品牌形象。
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Read this before you rebrand What's in a name?
来自THETIMES
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One of his first projects has been to rebrand the Party.
来自NEWYORKER