puffery [ˈpʌfəri]

例句:

• Using puffery to raise awareness of products is illegal.
  使用鼓吹性广告来提升产品的知名度是不合法的。
  
• Yet the Post itself responded to the Kentucky scandal with puffery, not investigation.
  来自WSJ
• Drawing parallels between plants responding to their environment and conscious thought is puffery at its finest.
  来自SA
• It's puffery, a lie spread for whatever profit a liar may hope to obtain.
  来自SA