lures
n.
吸引力，魅力（lure的复数形式）;
vt.
吸引，引诱（lure的第三人称单数形式）;
例句:
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He left home because of the lures of life in the city.
由于都市生活的诱惑，他离开了家。
来自《权威词典》
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Perhaps it is the desire for solitude or the chance of making an unexpected discovery that lures men down to the depths of the earth.
可能正是寻觅幽静的去处,或者找个猎奇的机会的欲望引诱着人们进入地球的深处.
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The price also lures students.
这种价格对学生也有吸引力.
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There are all sorts of lures out in the darkness.
来自BBC
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Experts believe the range of colors lures consumers into buying more than one item.
来自VOA
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That which lures us onward in the path of philosophy, the quest of truth.
来自R. G. Collingwood