gimmicks
n.
花招,诡计,骗人的玩意儿( gimmick的名词复数 );
例句:
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The exhibition is informative, up to date, and mercifully free of gimmicks.
这个展览既能让人增长见识,又紧跟时代前沿,而且幸运的是没有华而不实的东西。
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This early adapter will introduce many now-familiar marketing gimmicks.
来自WSJ
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Financial institutions are also often expected yield of gimmicks.
金融机构也往往以预期收益率为噱头.
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However these are just marketing gimmicks that propagate the myth.
然而这些只是噱头的营销传播的神话.
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But there's fundraising with dignity and then there's gimmicks.
来自BBC
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What should feel like gimmicks give Some Nights a distinct individuality.
来自BBC