copywriting
n.
为了宣传某个人、商业活动、想法、意见而进行的活动，可以使用文字、广播、电视广告或者其他媒体;
例句:
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The first step of copywriting is to brainstorm.
来自WSJ
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This same metaphor of transparency applies to copywriting on the web.
这个透明的比喻同样适用于网页上的文案.
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But there are occasional cases where clients don't want their copywriting high - brow.
但是,有时有些客户却不希望我们为他们撰写的文案太过“风雅”.
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Know the basics of SEO and copywriting.
了解SEO(索引擎)化和版权的原则.
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However, copywriting the software that would control process is.
来自SA
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Excellent written communication skills required with examples of copywriting and editing preferred.
来自SA